Who We Are
Lineage is a team of experienced builders, developers, business innovators and operators. Combining creativity with entrepreneurial spirit and operational excellence, Lineage specializes in building brands with purpose, offering a collaborative approach that bridges vision and execution.
Ken Procaccianti
Founder & CEO
Visionary | Creator | Entrepreneur
Ken is the driving force behind Lineage, with a knack for turning ideas into reality. He’s built successful brands like Green Line Apothecary, blending nostalgia with modern innovation. Ken’s expertise spans design, strategic planning, and business management. He is a catalyst for innovation and action…
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…seamlessly navigating design, business development, and construction management from inception to execution. He has meticulously crafted the brand experience for his portfolio of companies.
As the co-founder of Green Line Apothecary, he reimagined the classic American drugstore, blending nostalgia with modernity. His vision is evident in every detail, from its line of feel good food, ice cream and other private label brands to its restored antique equipment and distinctive vintage vehicle fleet.
Ken also founded Town Made, a food incubator empowering entrepreneurs to start, grow, and scale their businesses in turnkey commercial kitchens. Here, he oversaw research, product development, packaging, operations, production, and distribution for ventures like Green Line’s scratch-made ice cream.
With a background in government, public policy, and political management, Ken thrived for over a decade in Boston’s advertising community. His partnerships with leading brands and agencies shaped his brand philosophy, which he applied to his own ventures, enabling them to swiftly secure market share from larger competitors.
Ken leverages his entrepreneurial expertise to lead Lineage as its Founder and CEO.
Ken holds a BA in International Affairs and Philosophy from Northeastern University and has studied at George Washington University’s School of Political Management and The Umbra Institute in Italy. Ken is a licensed general contractor in Rhode Island, where he resides.
Christina Procaccianti, PharmD
Director, Healthcare & Wellness Practice
Leader | Provider | Innovator
Christina embodies the best of entrepreneurship.
She combines practical expertise with the grit and know-how to solve any challenge. A forward-thinking pharmacist and healthcare industry leader, Christina blazed a trail as the Founder, CEO and Director of Pharmacy of Green Line Apothecary…
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Dr. Procaccianti built her unique brand of an independent pharmacy into a team of over 100 people that executed her vision of a multidisciplinary wellness organization spanning food, homeopathy, medication, long-term care pharmacy and clinical services.
The first in her family to obtain a college degree, Christina was introduced to the pharmacy profession while helping her greeting card salesman father at his independent drugstore customers. The family-owned drugstores that she visited in her youth inspire her approach as a pharmacist and business operator.
Christina is equally adept on the front lines of the COVID-19 pandemic as she is navigating the complexities of insurance contracting. As the Director of Lineage’s Healthcare and Wellness Practice, her thoughtfulness, experience and trademark personalized service approach can position any business to differentiate itself in competitive markets.
Christina is also a skillful and passionate teacher. She has served as an advisor and educator to countless aspiring pharmacists, clinicians, and business owners. She has been a keynote speaker and guest lectures at her alma mater Northeastern University, where she obtained her Doctorate of Pharmacy from the Bouve College of Health Sciences.
She also leads Green Line Supply, the pharmacy care provider to healthcare organizations, as its CEO and Director of Pharmacy. A New Jersey native, Christina is a resident of Rhode Island.
Green Line Apothecary: Feel Good Favorites & Ice Cream.
Green Line Supply: Modern Pharmacy Solutions with a Timeless Sense of Service.
Town Made: Local Food Hub.
The Residences at Green Line Apothecary: Live the Sweet Life.
Our Brands
