We are business consultants, brand innovators and venture builders.
What We Do
At Lineage, we build brands.
We help clients develop new strategies, respond to competitive challenges, and adapt to changing environments—by design. We specialize in working with pharmacy, lifestyle, health, and wellness businesses.
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We craft unique brand identities, position your brand to stand out, and create actionable plans that set you up for long-term success.
Brand Audit & Assessment
Customer Segmentation & Personas
Brand Strategy, Story, Positioning & Architecture
Naming & Tagline Creation
Brand Identity Design
Brand Guidelines
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We bring your brand to life with compelling design, marketing, and content that resonates with your audience and drives results.
Marketing, Advertising, & Sales Enablement
Space and Place Design & Execution
Experiential Marketing, Events & Activations
Digital Marketing & Social Media Content Creation
Website, App Design & Software Development
Illustration, Animation, Video & Photography Production
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We help you generate fresh ideas, develop new products, and integrate digital tools to enhance your business operations and meet market needs.
Market Trend Analysis
Product Development & Engineering
Prototyping & Concept Testing
Packaging Design
Customer Journey Mapping
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Whether it is a real estate development or a startup product idea, we support new ventures by providing resources, mentorship, and building strategic partnerships that drive growth and success.
Business Model Development
Go-to-Market & Growth Strategy
Partnerships & Alliances
Mentorship & Coaching
Pitch Deck & Investment Materials
Key Deliverables and Outcomes
We believe that companies uncover unique opportunities when they consider their customers' entire experience with a product or service.
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Detailed plans that include brand positioning, identity development, and market differentiation.
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Transformative design of commercial real estate and retail concepts that create experience differentiation
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New products and services designed to meet market demands and enhance customer experiences.
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Improved customer journey and engagement strategies that lead to higher satisfaction and loyalty.
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Effective marketing and competitive strategies that drive long-term business growth.
We excel in both B2C and B2B sectors, guiding brands through transformations such as new business models, market entries, mergers, and location development.
How We Work
Incubation
We nurture new ideas and ventures.
Innovation
We develop groundbreaking solutions to accelerate your growth.
Expression
We create compelling brand identities and experiences.
Activation
We bring your strategies to life with effective execution.
We partner with entrepreneurs, enterprises, and everyone in between to drive success. Our expertise and capabilities help our clients envision, plan, and thrive in a competitive landscape. We offer flexible engagement models tailored to your needs:
Engagement Models
Workshops and Design Sprints
Agile, intensive, and collaborative problem solving sessions.
Brand Remodels and Builds
Focused, fixed fee projects or comprehensive retainers spanning from weeks to years.
Creative Services
Flexible, time and materials based engagements.
Lineage is here to help you define, imagine, and build your brand, for lasting impact and growth.
Who We Are
Lineage is a team of experienced brand builders, creatives, and business operators dedicated to transforming organizations. We understand the unique challenges faced by startups, small businesses, nonprofits, and large enterprises. Combining creativity with entrepreneurial spirit and operational excellence, Lineage specializes in building brands with purpose, offering a collaborative approach that bridges vision and execution.
Ken Procaccianti
Founder & CEO
Visionary | Creator | Entrepreneur
Ken is the driving force behind Lineage, with a knack for turning ideas into reality. He’s built successful brands like Green Line Apothecary, blending nostalgia with modern innovation. Ken’s expertise spans design, strategic planning, and business management, making him a key partner in your brand’s journey.
Ken is a catalyst for innovation and action…
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…seamlessly navigating design, strategic business planning, and construction management from inception to execution. He has meticulously crafted the brand experience for his portfolio of companies.
As the co-founder of Green Line Apothecary, he reimagined the classic American drugstore, blending nostalgia with modernity. His vision is evident in every detail, from its line of feel good food, ice cream and other private label brands to its restored antique equipment and distinctive vintage vehicle fleet.
Ken also founded Town Made, a food incubator empowering entrepreneurs to start, grow, and scale their businesses in turnkey commercial kitchens. Here, he oversees research, product development, packaging, operations, production, and distribution for ventures like Green Line’s scratch-made ice cream.
With a background in government, public policy, and political management, Ken thrived for over a decade in Boston’s advertising community. His partnerships with leading brands and agencies shaped his brand philosophy, which he applied to his own ventures, enabling them to swiftly secure market share from larger competitors.
As the Founder and CEO of Lineage, Ken leverages his entrepreneurial expertise to guide and collaborate with clients.
Ken holds a BA in International Affairs and Philosophy from Northeastern University and has studied at George Washington University’s School of Political Management and The Umbra Institute in Italy. Ken is a licensed general contractor in Rhode Island, where he resides.
Christina Procaccianti, PharmD
Director, Healthcare & Wellness Practice
Leader | Provider | Innovator
Christina embodies the best of entrepreneurship.
She combines practical expertise with the grit and know-how to solve any challenge. A forward-thinking pharmacist and healthcare industry leader, Christina blazed a trail as the Founder, CEO and Director of Pharmacy of Green Line Apothecary. She is now eager to share her knowledge with Lineage partners and clients…
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Dr. Procaccianti built her unique brand of an independent pharmacy into a team of over 100 people that executed her vision of a multidisciplinary wellness organization spanning food, homeopathy, medication, long-term care pharmacy and clinical services.
The first in her family to obtain a college degree, Christina was introduced to the pharmacy profession while helping her greeting card salesman father at his independent drugstore customers. The family-owned drugstores that she visited in her youth inspire her approach as a pharmacist and business operator.
Christina is equally adept on the front lines of the COVID-19 pandemic as she is navigating the complexities of insurance contracting. As the Director of Lineage’s Healthcare and Wellness Practice, her thoughtfulness, experience and trademark personalized service approach can position any business to differentiate itself in competitive markets.
Christina is also a skillful and passionate teacher. She has served as an advisor and educator to countless aspiring pharmacists, clinicians, and business owners. She has been a keynote speaker and guest lectures at her alma mater Northeastern University, where she obtained her Doctorate of Pharmacy from the Bouve College of Health Sciences.
She also leads Green Line Supply, the pharmacy care provider to healthcare organizations, as its CEO and Director of Pharmacy. A New Jersey native, Christina is a resident of Rhode Island.
Our Differentiators
Proven Industry Best Practices: Combining creativity with reliable methodologies.
Real World Customer Insights: Grounding our recommendations in genuine insights.
Deep Experience and Execution: Partnering closely with clients to achieve exceptional results.
Purpose and Personality Specialization: Aligning brand essence to customer experience.
Entrepreneurial Spirit: Encouraging innovative thinking and dynamic solutions.
